Design Thinking for Innovation

Course Overview:

The Design Thinking for Innovation course introduces participants to the fundamental principles and methodologies of design thinking—a user-centred approach to problem-solving and innovation. Through this course, you will learn how to tackle complex challenges by understanding user needs, brainstorming creative solutions, and prototyping for rapid testing. This hands-on course empowers participants to rethink processes, drive innovation, and enhance customer experience in any industry.

Prerequisite:

• No prior knowledge of design thinking is required.
• Basic understanding of business operations or project management is helpful but not necessary.

Audience:

• Business professionals looking to innovate processes and products.
• Entrepreneurs aiming to create user-centered solutions.
• Managers and leaders interested in fostering a culture of innovation.
• UX/UI designers and product developers seeking structured methodologies for problem-solving.
• Anyone curious about using creativity to address real-world challenges.

Topic 1: Empathize Users

• Understanding user needs
• Empathy mapping
• User journey mapping

Topic 2: Define Personas

• Creating user personas
• Identifying user goals and challenges
• Utilizing personas in design

Topic 3: Ideate Innovation

• Brainstorming techniques
• Idea evaluation and selection
• Encouraging creative thinking

Topic 4: Prototype

• Types of prototypes
• Prototyping tools and techniques
• Iterative prototyping process

Topic 5: Test and Pitch

• User testing methods
• Analysing test results
• Effective pitching techniques