AI (CHATGPT) For Corporate Communications & Public Relations

Description

Duration: FULL-DAY WORKSHOP (7 LEARNING HOURS)

COURSE OUTLINE: AI (CHATGPT) FOR CORPORATE COMMUNICATIONS & PR (FULL-DAY / 7 HOURS)

INTRODUCTION:

Corporate Communications and Public Relations teams are under growing pressure to produce more content, across more channels, faster than ever while maintaining brand consistency, executive-level quality, and readiness for the unexpected. ChatGPT and other AI tools offer real leverage to meet this demand, but for communications professionals who are already comfortable with the basics, the opportunity lies in moving beyond simple drafting prompts toward advanced, scenario-specific applications that fit directly into day-to-day PR and comms work from leadership messaging to crisis response.

This full-day workshop builds on participants' intermediate familiarity with ChatGPT to develop the KNOW-WHATs of advanced prompting techniques and the breadth of AI applications across corporate communications writing, campaign planning, stakeholder engagement, and crisis communications; the KNOW-WHYs of when AI accelerates the work and where human judgement and authentic voice must lead; and the KNOW-HOWs of applying these techniques directly to real communications and PR scenarios, outputs, and challenges drawn from participants' own day-to-day responsibilities.

By the end of this workshop, participants will be empowered to draft and refine a full range of corporate communications materials with AI support including announcements, executive speeches, media statements, and crisis holding statements while maintaining brand voice and accountability for accuracy. They will leave with a personal library of reusable prompt templates, hands-on experience applying AI to real scenarios from their own role, and a responsible AI workflow they can implement immediately within their communications and PR function.

 

PROGRAMME DETAILS:

TARGET AUDIENCE: Executives and Mid-Managers in Corporate Communications and Public Relations teams, with intermediate-level familiarity with ChatGPT and AI tools

PREREQUISITES: Intermediate familiarity with ChatGPT or similar AI tools (e.g. prior use for basic drafting, research, or editing tasks). Basic computer literacy and access to a ChatGPT account (free or paid tier) recommended. Participants are encouraged to bring real communications/PR materials or challenges from their day-to-day role for use in practical exercises.

METHODOLOGY: The programme will maximise understanding and learning through Interactive Workshops, Hands-on Practice using Real Communications and PR Scenarios, Group Discussions, Case Studies, and Simulation Exercises.

SCHEDULE: 7 learning hours (1 full-day workshop). Schedule is adaptable based on class pace, participant needs, and venue logistics the programme may be delivered as part of a departmental retreat, including off-campus venues.

LANGUAGE: Main delivery language is English. Can be delivered in Malay language upon client request.

 

AI (CHATGPT) FOR CORPORATE COMMUNICATIONS & PR OBJECTIVES

• Apply advanced ChatGPT prompting techniques tailored to corporate communications and PR tasks, building reusable prompt frameworks for recurring deliverables.
• Use AI to draft, edit, and refine a full range of corporate communications materials including announcements, speeches, media statements, FAQs, and leadership communications while maintaining brand voice and executive-level quality.
• Apply AI tools to support campaign planning, stakeholder engagement, and crisis/issues communications, accelerating strategy development and response under realistic time pressure.
• Leverage AI for research, trend analysis, and productivity enhancement, while applying responsible and ethical AI practices appropriate to communications and PR functions.

 

EXPECTED LEARNING OUTCOMES

• Apply advanced prompting techniques including persona-based, multi-step, and chained prompting to generate high-quality communications outputs.
• Build and maintain a personal library of reusable AI prompt templates for recurring corporate communications tasks.
• Draft and refine corporate announcements, executive speeches, media statements, and FAQ documents using AI while preserving brand voice and tone.
• Apply AI to support campaign planning, including messaging frameworks, content calendars, and campaign briefs with measurable objectives.
• Develop stakeholder engagement materials and crisis/issues communications including holding statements and response matrices using AI-assisted drafting under time pressure.
• Use AI to synthesise research, monitor trends, and produce briefing documents that support environmental scanning and decision-making.
• Identify and evaluate AI tools beyond ChatGPT relevant to communications professionals, selecting the right tool for different tasks.
• Apply responsible and ethical AI practices including fact-checking, confidentiality safeguards, and transparency within a personal AI-enabled communications workflow.

 

SCHEDULE:

Time	Topics	Activities
8.30 – 9.00	Preparation & Registration	Arrival, briefing & workshop introduction
9.00 – 9.30	Ice-Breaking & Workshop Framing Participant introductions and current AI usage levels Surfacing real comms/PR challenges participants want to solve Workshop ground rules and the day's road map	Ice-Breaking Activity: Share one comms task you wish AI could take off your plate Discussion: Mapping participants' current AI maturity Road map walkthrough
9.30 – 10.45	Module 1: Advanced ChatGPT Prompting for Comms Professionals Moving beyond basic prompting recap and gap-check Role, persona, and context-based prompting for comms tasks Multi-step and chained prompting for complex deliverables Iterative refinement prompting for tone, register, and audience Building a reusable personal prompt library for recurring tasks Prompting for different formats: statements, decks, social copy	Hands-on: Build a starter prompt library for your role Exercise: Refine a generic AI draft into an on-brand executive statement Workshop: Chain prompts to go from rough brief to polished output
10.45 – 11.00	Short Break
11.00 – 12.30	Module 2: AI-Assisted Corporate Communications Writing Drafting and refining corporate announcements with AI AI support for executive speeches and keynote talking points Crafting media statements and press releases with AI Building FAQ documents and Q&A backgrounders Leadership communications: town halls, CEO messages, internal memos Preserving brand voice and tone consistency in AI-generated content Editing and polishing AI drafts to executive-ready quality	Hands-on: Draft a corporate announcement for a sample organisational change Workshop: Generate talking points for a leadership town hall Exercise: Convert a press release into a Q&A/FAQ backgrounder Practice: Refine AI output to match your organisation's brand voice
12.30 – 1.30	Lunch Break
1.30 – 2.30	Module 3: Campaign Planning & Communications Strategy with AI Using AI to brainstorm campaign concepts and messaging pillars Building communications plans and content calendars with AI support Audience segmentation and message tailoring using AI Generating campaign briefs, objectives, and measurement frameworks AI-assisted SWOT and communications landscape analysis	Workshop: Build a campaign messaging framework for a sample initiative Hands-on: Generate a content calendar draft using AI Exercise: Draft a campaign brief with objectives and KPIs using AI
2.30 – 2.45	Short Break
2.45 – 4.00	Module 4: Stakeholder Engagement & Crisis/Issues Communications Mapping stakeholders and tailoring messages with AI assistance Drafting stakeholder updates, briefing notes, and engagement plans Using AI to prepare for crisis and issues communications Drafting holding statements, crisis FAQs, and response matrices Scenario planning AI-assisted stress-testing of messaging Speed-to-response: using AI to accelerate first drafts under time pressure	Workshop: Build a stakeholder engagement plan with AI support Case Study/Simulation: Respond to a simulated crisis scenario using AI-assisted drafting, time-boxed Group Activity: Stress-test a crisis statement against tough media questions
4.00 – 4.15	Short Break
4.15 – 5.15	Module 5: AI-Assisted Research, Trend Analysis, Productivity & Tools Beyond ChatGPT Using AI for media monitoring summaries and sentiment scanning Environmental scanning: industry trends, competitor messaging, issues tracking AI-assisted research synthesis for briefing documents Productivity workflows: AI for meeting notes, summarisation, email drafting Overview of AI tools beyond ChatGPT: Claude, Gemini, Copilot, Perplexity, Canva AI Choosing the right AI tool for different communications tasks	Hands-on: Summarise a set of sample news articles into a briefing note Workshop: Build a trend-scan report using AI synthesis Exercise: Compare outputs from ChatGPT and another AI tool for the same task
5.15 – 5.45	Module 6: Responsible & Ethical AI Use, Wrap-Up & Q&A Accuracy, hallucination risks, and fact-checking AI outputs Confidentiality and data sensitivity in comms and PR contexts Disclosure and transparency considerations for AI-assisted content Maintaining authentic voice and avoiding over-reliance on AI Building a personal AI-enabled communications workflow Programme wrap-up, key takeaways, and action planning	Discussion: Where should AI not be used in PR and comms? Workshop: Establish team guardrails for responsible AI use Action Plan: Commit to 3 AI workflows to implement Q&A and programme evaluation