Description
Duration: 1 days
Course Overview
This course introduces participants to Canva and its AI-powered features for creating professional social media content quickly and efficiently. Participants will learn essential design principles, use AI tools to generate visuals and captions, and develop engaging posts for different platforms without prior design experience.
Learning Outcomes
By the end of the course, participants will be able to:
• Navigate Canva confidently
• Apply basic design principles for social media content
• Use Canva AI tools such as Magic Design and Magic Write
• Create branded posts for different social platforms
• Improve productivity using AI-assisted design tools
Target Audience
This course is designed for:
Entrepreneurs and small business owners, Marketing and social media executives, Corporate communication teams, Administrative staff handling social media
Methodology
Instructor-led training with guided design workshops and practical exercises.
Course Outline
Session 1: Introduction to Canva and Social Media Design
• Overview of Canva interface and design tools
• Understanding different social media content types
• Basic design principles: layout, colours, fonts, hierarchy
Session 2: Using AI Tools in Canva
• Magic Write for captions and content ideas
• AI image generation
• Magic Design for instant layouts
• Background remover and image editing tools
Session 3: Creating Social Media Content
• Designing Instagram and Facebook posts
• Creating carousel content
• Designing promotional graphics
Session 4: Branding and Productivity
• Creating brand kits
• Batch content creation
• Exporting and optimising content for different platforms
Final Activity:
Participants design a mini social media campaign using Canva AI tools.


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